Employ SEO But Do Not Entirely Rely On It

You sure don’t need us to tell you, times are pretty tough right now. Sales have been on a steady downward trend in months and you’re frantically looking for anything to help you reverse that trend.

Many look to search engine optimization, or SEO, to help boost their site traffic and sales. SEO is the process of making a website and its content highly relevant to search engines and searchers. However, SEO is not a quick fix – if it’s being considered to save a failing business, you will want to reconsider how SEO can help.

SEO is a long-term effort and should be used to complement other marketing activities, not replace them

First of all, it takes time to plan and execute a SEO strategy to see tangible results. Targeted keywords need to be researched and identified along with useful linking strategies. Then, site architecture, copy, metatags, text and anchor links are overhauled, which takes time as well. Once a site is optimized, it still takes some time before you will see higher site traffic, which will occur incrementally.

Link popularity is the other big part of this process since search engines place a premium on keyword targeted links. Success of a SEO effort depends largely on link popularity of a site, which takes time to implement unless your site already has links. However, these generally require some work since these links may not be targeting keyword-rich anchor text.

One thing to remember – in order for an SEO campaign to be successful, it must be used in conjunction with other online and offline marketing initiatives. Examples of these include direct mailing, radio and tv advertising and pay-per-click advertising, which can serve to drive traffic to your site relatively quickly.

When done correctly, SEO is a valuable long-term effort for any business with a website. If your small business is doing relatively well without SEO, you may consider using it to grab the extra traffic.

About SEO Advantage®

Led by Stone Reuning, SEO Advantage®, Inc. is an online marketing and search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters and web designers. You'll find us referenced in books such as "Writing Web-Based Advertising Copy to Get the Sale" and the BusinessWeek bestseller "The New Rules of Marketing & PR," as well as the popular ebook "The Small Business Blogging Blueprint." Find out more today by calling us at 1-800-366-1639 or email us here.

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