Measuring and tracking your online marketing and search engine optimization efforts is one of the most important tasks – helping you know who’s visiting your site and what they do while they are there. With this information, you can adjust things on your site that may not be working or could work better.
Search engine optimization firm SEO Advantage® has several options that measure everything from search engine rankings to analyzing site visitors to determining return on investment (ROI) or cost per new customer.
Directly measurable results show where your site is ranking and where to better target your efforts
Keywords or key phrases are an important basis for developing web content. Search engines “spyder” for these keywords found in your site’s copy– ranking them on a search results page when someone enters a particular term into a search engine. The best case scenario is to have your webpage appear in the first page of results, page two is a good ranking too.
Monthly reports* from SEO Advantage® use pre-determined keywords to see how your site is ranking in the top three search engines - Google, Yahoo! and MSN. According to online consulting firm HitWise, Google again dominated Internet searches in February ’09 - 72.1% of searches were on Google, 17 % on Yahoo! and 3.7% on MSN. Ask.com tied with MSN for February.
SEO Advantage® also tracks top rankings in general – how many times does your site appear in page 1 or page 2 of the major search engines? Sites managed by SEO Advantage® generally have 200% the number of page 1 versus page 2 rankings.
Use SEO Trend and SEO Report Advantage to learn ROI and cost per new customer
Besides determining search engine rankings, options are available to help determine the return on your online marketing investment and how much it cost for each new customer you get.
SEO Trend Advantage is one such reporting option SEO Advantage® offers – it provides information that lets you fine-tune your online marketing activities and maximize ROI. Compare results from pay-per-click advertising and organic search rankings to see where you can better focus your resources. Also gain insight into your sales channel, see which products may require better descriptions and how customers get to and leave your site and what pages they visit.
SEO Report Advantage brings actionable information to your fingertips – helping you gain crucial data on customer behavior. One brief report produced monthly shows every aspect of your online marketing activities and whether they are meeting your objectives. Of course, if they’re not, you can fine tune things to help achieve your goals.
Arming yourself with information on how your site is performing and the characteristics of its visitors help make sure your hard earned money isn’t going down the drain.
Contact us today and see how SEO Advantage® can provide actionable, concise information to help you get the most from your online marketing efforts.
*Search engine ranking reports are included with Monthly Max Advantage optimization plan.
About SEO Advantage®
Led by Stone Reuning, SEO Advantage®, Inc. is an online marketing and search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters and web designers. You'll find us referenced in books such as "Writing Web-Based Advertising Copy to Get the Sale" and the BusinessWeek bestseller "The New Rules of Marketing & PR," as well as the popular ebook "The Small Business Blogging Blueprint." Find out more today by calling us at 1-800-366-1639 or email us here.
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