Social media outlet Twitter has been gaining popularity lately as a simple, cost-effective marketing tool for small businesses – online marketing consultants have touted the many uses of Twitter as a customer service platform, marketing and brand monitoring tool.
Twitter is a relatively new social networking tool, starting as a side project in March, 2006. It can be characterized a “micro-blog” of sorts – short messages or “tweets” (140 characters or less) are exchanged between users. Because of its simplicity, users can send “tweets” over their Blackberrys or other hand-held PDA devices.
A recent blog post on Compete.com indicated Twitter received nearly 8 million visitors in the month of February and was the third most popular social networking utility behind MySpace and Facebook.
Five hundred small businesses across Great Britain were recently surveyed by the O2 firm – 17% of them reported having a profile on Twitter, with a quarter of those signing up in the couple of weeks prior to the survey.
Current economic circumstances have pushed many small businesses to find cost-effective marketing, customer service and recruiting solutions
Over 28% of survey respondents stated that being able to stay in touch with other small businesses on Twitter helped boost their confidence. And it delivered marketing cost savings too with a third of respondents claiming they saved almost $1500 and one in ten saying they've seen over $7000 in savings.
After further analysis of the data, nearly three-quarters of the companies surveyed recognized cost saving benefits of Twitter – 42% saw the medium as a great way to communicate with suppliers and customers and 34% view Twitter as a good way to monitor their competition.
Simon Devonshire, head of small business marketing at O2, summed it up: “The way small businesses are using Twitter is a great example of how the community is embracing new technologies in order to adapt and survive in the current economic climate”.
It's easy to get started on Twitter – http://www.twitter.com – create an account in just minutes and start “tweeting” with peers in your industry and prospective customers. If you'd like assistance in integrating Twitter or starting a social media communications plan, let SEO Advantage® know today!
About SEO Advantage®
Led by Stone Reuning, SEO Advantage®, Inc. is an online marketing and search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters and web designers. You'll find us referenced in books such as "Writing Web-Based Advertising Copy to Get the Sale" and the BusinessWeek bestseller "The New Rules of Marketing & PR," as well as the popular ebook "The Small Business Blogging Blueprint." Find out more today by calling us at 1-800-366-1639 or email us here.
Learn More About Social Media Optimization
5 Underutilized Social Media Platforms Marketers Everywhere Ought to Use, But Probably Aren't
Learn more about some of the lesser-known social media networks out there and how you can tap into them for additional traffic and leads.
Google Authorship Basics – What you need to know about Google Authorship
Web promotion and search engine optimization tips from SEO Advantage®: the basics of implementing Google Authorship on your website.
Categories and Tags – Optimizing Your Blog for Visitors and Search Engines
Categories and tags are common features in today’s blogging software programs.
View all Social Media Optimization articles